Behind the Scenes: The Process Of Helen Kirkum x Reebok Advanced Projects
As you may have seen via her Instagram account, Helen Kirkum recently released her collaboration with Reebok Advanced Concepts.
“For this project I worked with the Reebok Advanced Concepts team to create 25 pairs of my take on the Sole Fury. When I started the project I wanted to know the shoes that inspired the design, so we dug into the archive and came up with 4 other shoes that were the main inspirations for different reasons. Then we set about finding all the shoes using second hand, vintage, and old samples. I wanted the pairs to tell a story of the process of designing and making together, the mechanism of thinking and prototyping and for them to be an ode to Reeboks strong heritage. The colour ways I deconstructed were so varied that each piece became a one of one. It was a crazy challenge to mix all the materials textures and branding details, using iconic pieces that you recognise but creating a completely new aesthetic. In early May we launched the collection with DOE Shanghai, where each pair also came signed with a hand screen printed limited edition box.” – Helen Kirkum
Below you can see some of Helen’s making process, as well as some shots of the finals pairs, which were debuted at DOE Shanghai earlier this month.
