CONCEPT(K) : Studio Product Launch
PURSUIT OF PROCESS
Since 2013, CONCEPTKICKS has functioned as a hub for the footwear design community. A space to share, discuss and debate the latest innovations in the footwear industry, we’ve traced the many evolutions of sneaker tastes, witnessed the rise and fall of trends and followed the rapid ascent of new brands and technologies into the cultural zeitgeist. During this time, footwear has fashionably emerged as a design object; a canvas with endless possibilities that’s more covetable than ever before. Despite the ever-changing backdrop of the trend cycle, one thing at CONCEPTKICKS has remained consistent: our Pursuit of Process.
Our appreciation for how an idea is brought to life is something which has separated our curation from the next. We’ve not only shared the latest products on the market, but taken deep dives into the creatives and methods behind them. We’ve unveiled the curtain of the industry, collaborated with our favourite brands and turned conceptual ideas into tangible products. Along the way, we’ve discovered that much of what makes a good product is the process of getting there. For us, the pursuit of process is one of passion, experimentation and growth and this pursuit will continue into our next venture, CONCEPT(K): an in-house product line which embodies all of the things that we appreciate as a studio.
CONCEPT(K) is the physical manifestation of CONCEPTKICKS, inside and beyond our studio. Using everything we’ve learned so far, we are reassessing the items we surround ourselves with and carefully considering how we could rebuild them. Our homes and workspaces are curated to make us comfortable, relaxed, happy. Much of this follows the pursuit of visual beauty, but there’s so much more to it. Daniel (MRBAILEY), our founder, has often been inspired by the five elements, finding harmony with the natural world and technology. In the same vein, our product line seeks to find balance across our five senses.
From handmade objects with local artisans, to small-run innovations with textile companies, we hope to create timeless pieces that enhance our lifestyle and help us to continue what we do best. With years investigating performance product, we want to create products that are as good to look at as they are to interact with. Every design decision is intentional, with a focus on utility, to enhance our working environment and daily routines. It’s about living with intent, whether you work best in your comfiest clothes or by burning incense, we want to have a hand in creating a more immersive, multi-sensory experience of life, for ourselves and for you.
Borrowing codes from footwear and classic industrial design tools, we’ve meticulously developed an index system that’s easily interactive and identifiable. True to our ethos, functionality remains at the forefront, with a product system that will stay with us for as long as our products do. Ultimately, our pursuit is simple: an ongoing journey of creativity and of good product design, inspired by the community of CONCEPTKICKS.
Welcome to CONCEPT(K), made for those who appreciate the process.