Yohji Yamamoto Talks Design Ethos & Collab Line with adidas (Y3)

If you follow ConceptKicks, then you already know how I feel about Yohji Yamamoto’s collaboration footwear line with adidas (Y3). If you don’t follow ConceptKicks, well then I guess you’ll just have to figure it out.
BOF (Business Of Fashion) recently caught up with Yohji for an extremley rare, and pretty candid, 40 minute interview. From discussing his humble beginnings and early forays into the fashion world, to the success with his Y3 collab line with adidas, Yohji gives an insight into his life and design philosophy.

It’s a decently long video, but if you appreciate Y3’s aesthetic and story I’d highly suggest carving out some time to give it a watch.



Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks | www.MrBailey.co.uk

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