YEEZY’s Innovative Footwear Construction Direction

I don’t know if we just weren’t paying attention, or if more super unique YEEZY silhouettes just seem to keep coming up every other day, but we wanted to share our appreciation for the direction YEEZY seems to have taken with their latest silhouettes.

With more of a focus on blown EVA (/ Algae foam) and direct inject construction, (which i’m assuming they’re using to make local / US production more feasible in the near future), the focus on more of a fully “moulded” silhouette is allowing them to create super unique aesthetics due to the fact that it gives you more room to play with proportions that still allow the shoe to function comfortably.

With Kanye’s recent GAP partnership announcement mixed with a more localised YEEZY production, a future of blown EVA / direct inject, locally produced footwear and affordable clothing paints a pretty unqiue picture.

You can see more of YEEZY’s 2020 footwear collection, below.

 
Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks | www.MrBailey.co.uk

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