Why The CP3.IX Are More Important To Brand Jordan Then You Might Think

I’m not one to discuss ‘hype’ news usually, and I’m sure there will be a lot of hype about the CP3.IX being that they release today. However, I’ve said it before, and I’ll say it again, I really love what Jordan Brand is doing with Chris Paul’s signature sneakers. I’d even go as far as to say they’re some of the only shoes released by them in the past decade or so, that I think could become as timeless as some of the earlier Jordan’s.

Don’t get me wrong, the incredible story and accomplishments MJ had in his earlier shoes will leave an indelible mark on our culture, I doubt any Jordan shoe made after his retirement will ever give people that same special feeling. But, what really made these shoe’s great, what helped make them become so special, was that they looked so beautiful that people decided to wear them off-court. They were, at the time, filled with state-of-the-art performance technology, but they still looked clean enough, fashionable enough, to be worn with a pair of jeans.
In my opinion, there hasn’t been a pair of Jordan’s since then that has had that cross over appeal, till now.

Of course, there is more of a concentrated effort to make these CP3.IX’s wearable off-court. Regardless, I love what they’re doing. To me, this is what makes Jordan’s such beautiful sneakers: packed with performance technology, but so beautifully designed, with impeccable material choice (not counting the re-releases), that you can’t help but to want to wear them off court. I’m not sure if Justin Taylor is still designing these signature’s, but congrats to whoever is. The Green Suede limited release was a nice touch, also kudos to Jordan for ‘Hender Scheming’ the shoe before they had a chance to do it.

Don’t get me wrong, there is a place for purely performance footwear. Sometimes, you just want a Basketball sneaker to be a fkn Basketball sneaker, and to not worry about how it looks off-court. But that’s not really what makes Jordan brand so special, at-least not to me. Whether you like it or not, the most appreciated Jordan’s are just as much a Basketball sneaker, as they are a street-wear/fashion accessory.

Here’s to hoping Jordan brand continues to combine technology with clean design aesthetics, blurring that gap between performance and fashion even further, like they’ve done so beautifully with the CP3.IX.

edit: I just found out that, Justin Taylor did indeed design the CP3.IX.



Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks | www.MrBailey.co.uk

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