What is “ISPA”?

Nike’s latest ISPA line set the sneaker world on fire with their latest collection of footwear. From tank track inspired sole units to split toes, the collection is the embodiment of what creative freedom looks like when it’s allowed to flourish.

But what exactly is ISPA? Well, Nike was kind enough to break it down for us. See below for an explanation, or head to Nike.com for the full video (I’m not computer savvy enough to figure out how to embed it over here).


ISPA is a philosophy: Improvise. Scavenge. Protect. Adapt. The actions form a set of design principles; manifested as a pinnacle experimental expression of Nike design across all categories, including the latest innovations and established creations. The resulting product relays an optimism about the power of design, addressing the discreet needs of the city-dweller. (via Nike.com)




You must never stop at the first answer to a problem. Improvise in order to find the newest solution, pulling inspiration from the built environment.




To find the materials you need, Scavenge and pull from the best available options to solve the problem. Use and re-use materials wisely.




Your solution must Protect against the problem. This is where theory becomes practice, and the solution becomes a real-world application.




Adapt all solutions to fit their broadest potential. Our answer must be versatile, durable, resourceful, and functional in the built environment.

Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks | www.MrBailey.co.uk

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