Warrior Concepts by Luke McConnie

Here’s a great little case study by designer Luke McConnie, detailing exactly what target audience and market he is aiming for, understanding the difference between early adopters and the less risky majority. Coming up with two different inspirations for the final styles, a heat sensitive ‘Digital Fantasy’ set and a cork & denim set called ‘Urban Road Trip’.

Check out Luke’s great work, after the jump.