Under Armour ‘Bull Original’ Concept by Fiona Lesecq

A personal project during for her Footwear Masterclass, these Under Armour ‘Bull Original’ shoe’s by Fiona Lesecq are definitely, 100 percent original. Developed for a sport which (I think) hasn’t had a whole lot of innovation, Fiona decided it was time someone paid a little attention to bull riders footwear, offering up essentially a technologically advanced cowboy shoe –

‘Currently, Bull Riding is a sport in development with more and more Bull Riders in USA, Brazil, Argentina and They need innovative equipment.

The Bull Original is intended for Bull Riding. The main idea is to propose a shoe which is adaptable for different rider’s needs.

The goals are : Balance, Flex, Grip & Bearing.

I imagine a partnership with the Under Armour Brand, because the brand is american like the sport and it’s an action sport brand.’ – Fiona

Check out more of Fiona’s super interesting project, after the jump.