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The Road to VaporMax: How Nike Invented Its Latest Innovation

Highsnobiety recently posted a great article where they managed to catch up with
Kathy Gomez, Nike’s VP of Underfoot Cushioning Innovation, and Andreas Harlow, VP and Creative Director of Footwear Design for Nike Running, who shared some of the initial design and development of Nike’s latest innovation, the VaporMax.

Made of over 39,000 parts, the VaporMax is 4 ounces lighter than it’s predecessor (the Air Max 2017), with the entire sole being made of TPU, with the outsole being a different grade. There is no glue in between, and the engineering team was able to abstain from using extra layers of glue, foam, and rubber.

“From a design perspective, we have a goal to create a simple, elegant solution,” says Harlow. “It’s harder, but at the end of the day, the more elegant and clever it is, chances are it’s going to run like that, and feel better.”

According to Gomez, it took over 15 rounds of development to get the VaporMax sole right.

For the full article head here.
 
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Mr. Bailey

Designer + Footwear Architect | Founder of @ConceptKicks | Instagram @MrBailey_ | www.MrBailey.co.uk

  • Tim

    Right now is the most innovative time ever in technical running footwear. Interesting stuff from Nike.