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The Making of The 1 Reimagined

 

“Their brief: “Make some cool shit.” Their time frame from brief to final design: Two weeks.” – Nike

 

Nike flew a team of 14 of it’s designers, colourists and materialists to London to reimagine two of Nike’s most iconic styles, the Air Force 1 & the Jordan 1.

At root, The 1 Reimagined is a project predicated on shaking things up. With that in mind, Footwear Director Andy Caine picked the 14 participants with a clear objective consideration. “The genesis of creativity is diversity,” he says. “From a design point of view, each of the designers has a very unique background and personality. Our theory is that when you mix diverse creative talents you realize some magic.’ – Nike

The group consisted of, Footwear Innovation Designer’s Shamees Aden & Reba Brammer, Materials Design Director Marie Crow & Magnhild Disington, Footwear Designer’s Melusine Dieudonne, Marie Odinot & Kara Nykreim, Senior Footwear Designer’s Jin Hong, Louisa Page & Angela Martin, Senior Footwear Creative Director Georgina James, Footwear Product Design Lead Jesi Small & Senior Color Design Director Chiyo Takahashi.

You can see their final reimagined Air Force 1 and Jordan 1 styles below, and to get the full story behind the project, head here.
 
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AJ1 SAGE XX: Clean, sophisticated turned and stitched seams give this shoe a refined finish.

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AJ1 LOVER XX: A luxurious velvet lining, molded interior and angled collar hugs the foot with feminine edge.

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AJ1 REBEL XX: A medial zipper offers point of entry to this shoe, which twists the upper sideways.

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AF1 REBEL XX: All the components are flipped to the back, where a corset lacing system at the heel highlights the inverted aesthetic.

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AF1 LOVER XX: Built on a new almond last and given a bold platform stack height, this translates the iconic basketball sneaker to a velvet-lined mule with iridescent backed perforations.

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AF1 JESTER XX: A few misplaced Swoosh logos and a double-stacked rand grants this a fresh, tongue-in-cheek vibe.

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AF1 SAGE XX: The slip-on style raises the stack height 12mm above the original and streamlines the shoe’s lines for a minimalist take on the classic.

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END. Clothing

Mr. Bailey

Designer + Footwear Architect | Founder of @ConceptKicks | Instagram @MrBailey_ | www.MrBailey.co.uk