The Design Of The Reebok AT Craze 2.0

Reebok Footwear Designer 1, Marc V Brosseau shared some insight into the initial design of the Reebok AT Craze 2.0.

“Made to eat up any kind of wild terrain. These lightweight trail running shoes have a durable nylon upper built for speed and agility. A drainage system sheds water quickly and helps keep out debris. The true and tested high-traction rubber sole has a dynamic lug pattern to maintain secure footing on aggressive ascents and descents.” – Brosseau

You can see some of Marc’s sketches and renderings, as well as the final model, below.

Design Direction: John Januszewski
Development: Al DiCarla
Product Marketing: Jessie Peteron

 
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Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks | www.MrBailey.co.uk

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