The Design Of The Adidas x Pharrell Williams ‘0 TO 60 STMT’

Design Director (adidas x Yohji Yamamoto + Y-3 footwear & accessories adidas), Aurélien Longo recently also shared a look at some of the design behind the adidad x Pharrell Williams 0 to 60 STMT.

 

“This was not the first project I worked on in a collaboration with Pharrell Williams, but this is certainly the most crazy.

– Aurelien Longo
 

Looking like a cross between a motorcycle shoe and a ski boot, the 0 to 60 STMT is based off of the Crazy BYW 2.0. The Upper features a Three Stripes across the midfoot, with an asymmetrical zipper which works with a collar strap to provide lockdown. (via – Hypebeast)

(Upper only)
Creative Direction: Pharrell Williams
Colour and Materials : adidas Originals Statement PDX team under Brian Foresta lead
Midsole Design : Jonathan Guisbert
Development : Echo Volz Suhong
Product Manager : Stuart Davis

“This was not the first project I worked on in a collaboration with Pharrell Williams, but this is certainly the most crazy. His idea was to create a basketball shoe that would visually feel like a motocross-boot.” ​​​​​​​- Aurelien Longo

 
 

“Each time as start a new project, I first go dig into the adidas archives to see if we can somehow reference the brand. I found these ski-boots from the late 90ies. I immediately felt in love with the design and details and decided to mock-up some visuals using these, to present to Pharrell (see below sketch and mash-up renderings).
His reaction was priceless and this gave me another reason to put all my energy into the making of the shoe.” – Aurelien Longo

 
 

“This one was one of the first sketches of the project. The initial goal was to use the “BoostYourWear-1” midsole developed by both adidas Basketball and Originals, but we then decided to move on with the next generation midsole (designed by Jonathan Guisbert from the adidas Originals PDX team). – Aurelien Longo

 
 

“This one was one of the first sketches of the project. The initial goal was to use the “BoostYourWear-1″ midsole developed by both adidas Basketball and Originals, but we then decided to move on with the next generation midsole (designed by Jonathan Guisbert from the adidas Originals PDX team).” – Aurelien Longo

 
   

Images via KITH & MoreSneakers

 
Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks | www.MrBailey.co.uk

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