The Design Of Reebok’s Zig Kinetica Edge

Reebok Senior Footwear Designer, Ilija Nikolic shared a look into some of the design process that went into the creation of Reebok’s latest release, the Zig Kinetica Edge.

A utilitarian and rugged city hiker, the Zig Kinetica is designed to protect you in all weather conditions. The style also features a no-sew upper, bungee cord laces and a Zig Energy Shell sole unit.

“My last project at Reebok – Zig Kinetica Edge is alive! Swipe through these images to see some of the design process. Shout out to everybody who helped in the process, especially: @zee.ayy.cee @dmbuonomo @mattwithnogram @hestemic & @beccawcc

Designer: ILIJA NIKOLIĆ @bru_slee
Developer: Dan Buonomo @dmbuonomo
PM: Matt Hagerty @mattwithnogram” – Ilija Nikolic

   
Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks | www.MrBailey.co.uk

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