The Design & Making Process Of Reebok Advanced Projects x Helen Kirkum

“I wanted the pairs to tell a story of the process of designing and making together” – Helen Kirkum

As you may have seen via her Instagram account, Helen Kirkum recently released her collaboration with Reebok Advanced Concepts.

“For this project I worked with the Reebok Advanced Concepts team to create 25 pairs of my take on the Sole Fury. When I started the project I wanted to know the shoes that inspired the design, so we dug into the archive and came up with 4 other shoes that were the main inspirations for different reasons. Then we set about finding all the shoes using second hand, vintage, and old samples. I wanted the pairs to tell a story of the process of designing and making together, the mechanism of thinking and prototyping and for them to be an ode to Reeboks strong heritage. The colour ways I deconstructed  were so varied that each piece became a one of one. It was a crazy challenge to mix all the materials textures and branding details, using iconic pieces that you recognise but creating a completely new aesthetic. In early May we launched the collection with DOE Shanghai, where each pair also came signed with a hand screen printed limited edition box.” – Helen Kirkum

Below you can see some of Helen’s making process, as well as some shots of the finals pairs, which were dubted at DOE Shanghai earlier this month.

 

 
Image by Jesse Ingalls
Image by Jesse Ingalls
Image by Jesse Ingalls
Image by Jesse Ingalls
Image by Jesse Ingalls
Image by Jesse Ingalls
Image by Jesse Ingalls
Image by Jesse Ingalls
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Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks | Instagram @MrBailey_ | www.MrBailey.co.uk

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