Fellow footwear designer and possibly one of the nicest people on the planet, Arsen Rock has just released images of his final shoe sample named, the ‘Cosmic’, which was designed on the ROOY platform for Korean star, Song Seung Heon.
Song Seung Heon is one of Korea’s most popular stars with fans all over Asia. His career exploded in 1995 after a successful campaign for the denim brand STORM. He is consistently recognized by the entertainment industry and in 2011 he was named the Ambassador of Cultural and Arts Exchange of the Korea Foundation. Seung Heon doesn’t hesitate to use his success to help others and always remains true to his values.
Seung Heon learned about ROOY’s unique model and was drawn to the collaborative process. “I’m not a shoe designer, but I know what style I like. I’m looking for a shoe that I can wear every day and for casual occasions… A shoe that is urban and sophisticated and supports my active lifestyle.”
The final result really is super clean, the design and execution of the concept was absolutely top notch. I especially love the story behind the white panels on the quarter and the extended Achilles notch collar detail, my congrats to both Arsen and ROOY.
Pre-Order will be available tomorrow, and you can see more about the project, here.
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