Steve McDonald Shares Unreleased Nike Considered “Rocketpocket”

Utilizing bike tube rubber to create a “sling” for your ankle, this Nike Considered “Rocketpocket” sample by Steve McDonald, was unfortunatley never released.

“Never happened SMc but… so simple. When we use bike tube rubber for the sling were much better from bursting and breaking. Like bike tubes always worked so nicely. Learn great ideas from other types of products. It’s more fun to try everything..anyway. Amazing!
To Steve Mc;
Mark Parker said Fu…Love you to SMc.
Tinker Hatfield said Fu…Love you to SMc
Sandy Bodecker said Fu…Love you SMc
Well …ok,
I still like the idea.
Where to go from here?” – McDonald

Below you can see some images of the Nike Considered “Rocketpocket” proto as well as a look at how the heel “sling” functions.


Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks |

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