Nike ACG Co-founder, Steve McDonald has been sharing a few gems from back in his Nike days via his Instagram account. From the treasure trove of throwback sketches and images of samples that never released, I’ve personally been finding the Nike Considered concepts some of the most compelling.
The Nike Considered Lowabb (a low version of the Considered Mowabb), released in 2006 and was a shoe that featured a “mechanical flex” unit and required minimal adhesives during construction (aimed at cutting down toxic exposure to factory workers). The Lowabb/Mowabb was designed to use less parts to save on labour and material uasge, they appraenly also tried to source raw materials from vendors that were close to the factory to cut down fuel emmissions.
You can see an initial render of the Lowabb, as well as some final beauty shots of the final shoe, below.
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