Steve McDonald Shares Look Back At The First Season Of Nike’s Considered Series

Former Nike designer Steve McDonals recently shared a look at the first series of the Nike Considered series, as well as a quick look at one of the initial renderings for Slides, which was amazingly created within just one year.

“Nike Considered Chukka and the entire first season Considered series. It was a lot of fun and A LOT of work to create within a year!” – McDonald

Grown out of Nike’s commitments to design innovation and sustainability, Nike Considered was developed by Richard Clarke, Tinker Hatfield, Steve McDonald, Mike Aveni & Andreas Harlow working with the Innovation Kitchen

According to Wikipedia, “The Nike Considered line utilizes materials found primarily within 200 miles (320 km) of the Nike factory which reduces the energy used for transportation, diminishing the resulting climate change impact. The manufacturing process reduces solvent use by more than 80% compared with Nike’s typical products. The leather comes from a tannery that recycles wastewater to ensure toxins are kept out of the environment, and it is colored using vegetable-based dyes. Hemp and polyester are used to make the shoe’s woven upper and shoelaces. The mid-sole is cut to lock into the outer sole, reducing the need for toxic adhesives. The shoe’s outer sole includes rubber made from recycled factory rubber waste.”

See Nike’s first Considered series, below.

 
 
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Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks | www.MrBailey.co.uk

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