Sencer Özdemir & Büsra Mehlike – FutBox Concept

Here’s a really interesting shoe box concept from Sencer Özdemir & Büsra Mehlike that adjusts it’s size according to the size of the shoes being put into it.

‘Regular shoe boxes usually come with different sizes because of the different size of shoes. Futbox is solving this problem for packaging manifacturers: a rearrangeable sized shoe box with different opening,carrying and presentation styles. Standing position for a better presentation for the product inside; or  a horizontal position for a better stowage inside the shop. Size of the box can be arrange with tighten&loosen the extra shoelaces outside the box. Futbox also gives better reaching to product with its front;top, or side openings.’ – Sencer

Check out more pics below.