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Reebok | SoleFury – A Look At The Design Process

Reebok footwear designer Marc V Brosseau, who I had the pleasure of getting to some time with at ComplexCon a week or so back, recently shared some of the Reebok Innovation team’s design and development of the Reebok SoleFury.

“Sole Fury is a footwear project that was birthed out of the Reebok Innovation Team. It was created to celebrate Reebok’s long heritage of daring designs, while interacting running technologies in a bold lifestyle silhouette.” – Marc

From the initial breif, through to initial sketches, last development and final samples, you can see the design development of Reebok’s SoleFury, below.

Design lead: Marc V-Brosseau
Upper: @isaactoonkel @dustinsimone
Bottom: Marc V-Brosseau
Design direction: Dan Hobson, John Greenhalgh.
 

 
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Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks | Instagram @MrBailey_ | www.MrBailey.co.uk