Reebok has released a second iteration of their sneakers constructed with Liquid Factory technology, a manufacturing technique that uses a digital process with software, robotics and materials, and most notably, a proprietary liquid material created for Reebok by the German chemical company, BASF.
“From the ingenuity of the Reebok Future lab comes Reebok Liquid Factory, an innovative digital process using state-of-the-art robotics and liquid materials. This limited-edition Reebok Floatride experiments with two new “liquid” elements: the liquid lace system, a stretch-to-fit web to replace shoelaces, and a lightweight liquid grip outsole to provide increased traction. The result is an innovative new shoe that looks and feels like nothing else.” – Reebok
I must admit, their first release – while showing a lot of potential – for me looked like it needed a little more refinement before it would truly benefit from the proprietary liquid construction technique. The Liquid Floatride Run however, looks like a pretty big step in the right direction. The tech looks a lot more palatable within the design, the “liquid lace” makes sense, and the “liquid grip” would be interesting to test out.
Product Designer + Footwear Architect | Founder of @ConceptKicks | Instagram @MrBailey_ | www.MrBailey.co.uk
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