Reebok Fury Evolution by Tina Hyunki Choi

A stunning project by designer, Tina Hyunki Choi, the Reebok Fury Evolution project was created with the purpose of bringing the Fury back to it’s initial roots of being an actual running shoe, rather than the casual/fashion type shoe that it’s turned into over the years.

By taking kue’s from Reebok’s rich heritage, Tina managed to create a hyperbolic version of the Fury that maintains the initial feel of the classic silhouette, but still looks super futuristic.

In my humble opinion, this is a project that Reebok should really considering looking into further.

You can see Tina’s project, from initial inspirations through to the final sample, below.
 
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Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks | www.MrBailey.co.uk

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