EVERCHILL PRES1

REEBOK EVERCHILL by Seth Maxwell

A quick look at a beautifully laid out project, detailing the initial design and development of the Reebok EVERCHILL from Reebok designer, Seth Maxwell.

“This project began with a very specific consumer benefit: create an affordable lightweight trainer with enhanced breathability and ventilation. In conjunction with this focus, we were also tasked with bringing a compelling tech feature to the midsole utilising Reebok’s LiquidFoam.” – Seth

Check out the full project, below.
 
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END. Clothing
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Mr Bailey

Designer + Footwear Architect | Founder of @ConceptKicks | Instagram @MrBailey_ | www.MrBailey.co.uk