Reebok Elastic Runner by Zach Frey

The objective of the Reebok Elastic Runner project by designer Zach Frey was to discover new ways of creating zoned stretch and adaptive fit in the shoe’s upper.

Zach started to experiment with elastic bands in various locations of the upper. Essentially the idea being that when the foot isn’t inside the shoe, the elastic bands would be taut and pull the upper inwards. Then once you place your foot inside, the upper would then expand and wrap around it, creating a super close, tight fit.

The whole premise of this concept is really quite interesting, especially with knitted upper constructions being used on a lot of current athletic styles. I could really see an interesting, hybrid version of this concept that utilizes some of the characteristics of a knitted construction to create an extremely snug, form fitting sections of an athletic shoe.

You can see Zach’s super interesting project, from initial ideation through to final product, below.
 

REEBOK ELASTIC RUNNER_zach_frey_1

REEBOK ELASTIC RUNNER_zach_frey_2

REEBOK ELASTIC RUNNER_zach_frey_3

REEBOK ELASTIC RUNNER_zach_frey_4

CKLAB-AD

REEBOK ELASTIC RUNNER_zach_frey_5

REEBOK ELASTIC RUNNER_zach_frey_6

REEBOK ELASTIC RUNNER_zach_frey_7

REEBOK ELASTIC RUNNER_zach_frey_8

REEBOK ELASTIC RUNNER_zach_frey_9

REEBOK ELASTIC RUNNER_zach_frey_10

REEBOK ELASTIC RUNNER_zach_frey_11

REEBOK ELASTIC RUNNER_zach_frey_12

REEBOK ELASTIC RUNNER_zach_frey_13

REEBOK ELASTIC RUNNER_zach_frey_14

REEBOK ELASTIC RUNNER_zach_frey_15

REEBOK ELASTIC RUNNER_zach_frey_16

end_ad

Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks | www.MrBailey.co.uk

Start the conversation