The objective of the Reebok Elastic Runner project by designer Zach Frey was to discover new ways of creating zoned stretch and adaptive fit in the shoe’s upper.
Zach started to experiment with elastic bands in various locations of the upper. Essentially the idea being that when the foot isn’t inside the shoe, the elastic bands would be taut and pull the upper inwards. Then once you place your foot inside, the upper would then expand and wrap around it, creating a super close, tight fit.
The whole premise of this concept is really quite interesting, especially with knitted upper constructions being used on a lot of current athletic styles. I could really see an interesting, hybrid version of this concept that utilizes some of the characteristics of a knitted construction to create an extremely snug, form fitting sections of an athletic shoe.
You can see Zach’s super interesting project, from initial ideation through to final product, below.
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