Reebok ATV Evolution by Dustin Simone

The Reebok ATV 19 by designer, Dustin Simone was initially intended to be an evolution of the Reebok ATV shoe. The main objectives being to create a breathable, durable, supportive, all condition shoe that retained the aesthetics and functionality of previous ATV models.

The project was to provide a pinnacle product for a potential collaboration with Spartan Race. I designed the upper and added finishing touches to the bottom which was initially design by Steven Smith. – Dustin

The shoe’s feature a fully synthetic padded bootie, flex grooves and a TPU plate to name but a few features. The HF Welded upper also ensures that the shoes are not only water resistant, but look super clean yet still quite aggressive due to the rugged tooling. From initial inspirations, sketches, final renders and sample we get a beautiful look at some of the process that went into the creation of the ATV Evolution, below.
 

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Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks | www.MrBailey.co.uk

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