PUMA X DÖJJA Project by Mattias Borg

Swedish designer, Mattias Borg recently came up with this 6 week PUMA X DÖJJA project during hs internship with the brand. “My supervisors put together a brief with the topic to redefine footwear for AW/18 with the consumer of a modern man in Scandinavia. They wanted me to explore the possibilities of a shoe that goes in Pumas ‘Select’ genre,” said Borg.

I personally always appreciated Mattias’ unique silhouette’s and styling that he always applies to his concepts. This particular concept being a great balance of a super clean and sleek upper sat on top of a rugged and chunky sole unit.

Check out more of Mattias’ PUMA X DÖJJA Project, below.
 
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Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks | www.MrBailey.co.uk

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