Puma evoSPEED Design Process

Puma-Catchup.com just recently posted an article about Puma’s evoSPEED football boots, and the design process that continues to make them a staple product for the brand years after their initial release.

“The idea is timeless to an extent that the shoe still possesses an astounding relevance and we capitalize on the evoSPEED to this day – especially with its tooling that derived from the Usain Bolt sprint plate” – PUMA Creative Director, Torsten Hochstetter

For the full story, head to Puma-Catchup.com.
 

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Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks | Instagram @MrBailey_ | www.MrBailey.co.uk

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