HYPEBEAST always does a brilliant job of capturing the footwear design & development process in their videos, this adidas Ultra Boost video being no exception. It’s great to see that even with the slew of innovations and machinery used in footwear production that there is still a rather large element of human interaction within the development (though it may not be as intensive as it was previously).
I can’t say whether BOOST actually works, I haven’t tried it. Is it another ‘innovation’ strictly used for marketing ? Possibly, but it does look pretty sweet, and it’s also something adidas can claim and stamp as their own thing. It’ll be interesting to see how they further incorporate it into their future styles.
For now though you can check out some of the development behind the adidas Ultra Boost, below.
Product Designer + Footwear Architect | Founder of @ConceptKicks | Instagram @MrBailey_ | www.MrBailey.co.uk
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