Greg McNamara of Formant Studios did a great job with the Primero Flip for North Face. The project was done back in 2009 and you can tell by the way the final product came out it was well thought out. One thing that Greg does so well is his presentation. He is able to capture the chaotic thought of the ideation process into a very neat and digestible sketch page. Understandable sketch pages and clean linework/colorways are what every client wants and what every designer should strive for. Check out North Face’s quick blurb on the Primero and take a look at some more images below….
“From all-day treks in warm climates to outings at a local water park, the Primero Flip keeps feet dry and serene thanks to cut-out drainage vents in the footbed. Extending from the footbed to the outsole, these cut-out vents provide exemplary heat management and breathability for all-day wear.”
-A soft, breathable lightweight sandal featuring a cushioned EVA midsole with exemplary drainage
-1.3 mm buffed synthetic leather strap with PU foam and soft air-mesh lining
-Compression-molded EVA footbed with foot-cooling, cut-out vents
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