We’d be remiss to think that creativity ends with the design of the shoe. After all, if the shoe design is brilliant but no one gets to see it, it’ll forever be lost in a deluge of other, under-designed, over-hyped products. I guess what I’m saying is, creative design and creative marketing go hand in hand. That’s why I personally love projects like this one from the creative minds of, Celia Jaber, Erol Salcinovic and Ali Mokdad.
At Fp7 Dubai, we designed an invite for loyal Harvey Nichols customers, inviting them to meet legendary shoe designer, Gianvito Rossi. Miniature Rossi shoeboxes were sent to a 100 VIPs, giving them a sneak peek into his new collection. All they needed to do was transform our exceptionally printed invite (inspired by Rossi’s new collection) into a beautifully handcrafted origami heel. 100% of the recipients immediately RSVP’d to the event.
Check out Celia, Erol and Ali’s super creative invites, below.
Product Designer + Footwear Architect | Founder of @ConceptKicks | Instagram @MrBailey_ | www.MrBailey.co.uk
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