No.One, an independent footwear brand based in LA and specializing in the micro-production of premium quality, has just announced that their first shoe, The Alpha Desert Boot is now available for purchase.
I’ve been keeping a close eye since the homie Salehe put me on to the brand a month or so ago. Firstly, their Instagram account might be the cleanest work of art I’ve seen on that platform in quite some time. A beautiful collection of imagery and videos that have created quite the buzz about the emerging, LA based brand. I’m super intrigued to see what these guys come up with in the future, and we’re getting a glimpse with this first Alpha Boot release (they also shared a sneak peek of their Bravo style that looks pretty sweet), though I have a feeling we’re only seeing the tip of a very well curated iceberg.
“Born as a study in simplicity, the Alpha was developed by removing the tools of mass assembly in exchange for mastered craftsmanship, selecting a classic silhouette crafted by hand. Utilizing prestige Charles Stead hunting suede, the Alpha features a 6 oz. soft tanned exterior with an aniline full grain reverse side lining. Each upper is welted to a vegetable tanned leather lasting board using the Alpha Box Stitch technique and set to cure for five days in the California sun.
Available in Camel and Black renditions, the Alpha features a hand sculpted EVA athletic midsole and a custom pressed rubber outsole, merging modern technology with timeless tradition. A pair of rubber tipped leather laces is complemented by a military-spec nylon webbing rear pull tab and a folded front label with subtly embossed No.One branding to complete each set.” – No. One
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