This season Nike has teamed up with the NBA to re-imagine the league’s uniforms. In the video below, The New York Times take you inside their research lab, where data helps designers understand how athletes like LeBron James move during a game.
“In the latest installment of this series that goes inside the private working worlds of designers, John Hoke, the chief design officer of Nike, discusses how his dyslexia made him look at the world differently, why he doodles and how he manages 1,000 designers.”
They also managed to catch up with the Chief Design Officer of Nike, John Hoke to discuss everything from his doodling obsession to how he see’s his dyslexia being a gift.
You can check the video out below, and see the full interview on the NYTimes site, here.
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