An often overlooked part of footwear design is the packaging the shoes come in. A well executed packaging design can add a tremendous amount of value, both through aiding in the story telling of the product, as well as it’s perceived monetary value.
Former Senior Designer at Nike NXT Apparel, David Sagan shared some insight into a design and development of Nike’s 2016 Olympic Gymsacks, which features a self-pleating, tessellation closure system.
“Taking inspiration from naturally-occurring folding patterns, I was able to engineer a reinforcing geometric pattern that allowed the bag to self-pleat while being cinched closed.” – Sagan
Below you can see some of the initial ideation and 3D models, as well as the final Gymsack.
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