Nike Women’s Footwear Preview

Nike recently debuted their upcomming Women’s footwear collection, a mixture ultra chunky midsole treatments, recycled flyknit uppers, moulded fastening elements and unique air bubble unit builds, the collection leaves me hoping the offer a wide range of larger sizes…

Georgina James, Senior Creative Director for Nike Women’s Footwear, shared her thoughts on five highlights from the collection:

  1. The Nike ZoomX Vista Grind builds off bold and exaggerated features around the midsole.
  2. The Nike Air Max FF720 takes one of our key innovation platforms, the 720 Air Max bag, and gives it women’s-specific stance with a new upper design, midsole and outsole.
  3. The Nike VaporMax 2 Random is our big sustainability stand. The VaporMax is a shoe that our female consumer resonates with, so the fact that the Air-Sole is 75 percent recycled is a double-win.
  4. The Nike Air Max Box takes our Air Max 270 platform and creates a shoe that gives the wearer comfort and stability for boxing workouts.
  5. The Nike Air VaporMax Flyknit 2 LXX Swarovski is a show-stopper. The fact that we’ve had people inquire about wearing it during awards shows is an example of how this shoe is moving sneaker culture forward.

See the full Nike Women’s Footwear Preview, below.

 
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Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks | Instagram @MrBailey_ | www.MrBailey.co.uk

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