Nike “London On Air” Event Recap

As some of you may already know, ConceptKicks recently partnered up with Nike to be Mentors at their recent On Air event in London.
A four day event, each day holding two sessions of roughly 35 pariticipants from across the country, each vying to have their creation made by Nike to represent London on a global platform. Our job was to essentially guide each person through their idea, which silhouette would suit it best and how to execute their concept in an imaginative and unique way.
Each day we selected 10 ten of the top entries, which would then be wittled down at the end of the event to 3 final submissions, judged by Nike Senior Design Director Nate Jobe, rapper Skepta, menswear designer Mini Swoosh and Nike VP Creative Director of Colour Design Courtney Daily. The final 3 going to public vote to decide which shoe will rep London.

It’s rare to be able to interact face to face with aspiring designers and creators, usually I only get to do that via sketchy IG DM’s or via fleeting moments at tradeshows and random fashion week shows, so it was pretty special to be able to be in an environment where there was a little more time to focus on the creative process. Linking with the other mentors was also a massive plus, with Seetal Solanki and DK Woon of Ma-tt-er mentoring material, Dom Sebastian mentoring Colour selection and Mini Swoosh on embellishment, with Marie Odinot, Caroline Fullerton and Courtney Daily of Nike mentoring on all the above with myself and David Mawdsley representing ConceptKicks and stealing as many free coffee’s as we could.

All in all the event was amazing to be part of, hopefully this is just the beginning of more like this in the future. It’ll be interesting to see if we can build on what we did last week and push the limits of what can be offered in terms of more emphasis on pushing design & innovation, getting the community involved and harnessing each others knowledge and creativity to help create and inspire future product.

Big shout out to the whole Nike fam and everyone involved in making the event a success.

You can see some shots from the beautifully executed event below.

Images via Hassan Joof, Hotel Creative, Caroline Fullerton, & Richard Davies


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Many, many free coffee's

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David flexing in his Supreme x Public Enemy puffer jacket and bobble hat combo

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Skepta & Nate dropping gems


One dad joke too many 😂


END. Clothing

Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks |

Join the conversation

  • MrBailey - 2 years ago

    Thanks Mark, I beleive they did one in NY last month, not sure if they’re planning on doing it anywhere else in the states though. If i’m in NY anytime soon let’s def link up.