Nike always goes the extra mile when it comes to really expressing their design language in as many areas and cool features around a specific design as conceivably possible. Teaming with New Zealand based design agency Switch-, they created the Nike Tech Pack Lab, an overall Hypervenom inspired capsule of pure dopeness used to promote the Nike Hypervenom football boot in Australia.
Often a product comes down to more than just a beautiful and inspiring design. The thought that goes into the execution of the packaging, the presentation, materials, colours, branding and overall feel are just as important, and Nike remains to be one of the best to ever do it.
Check out more of Nike & Switch-‘s Nike Hypervenom lab, after the jump.