Nike Air Max 95 | Sergio Lozano

Hypebeast just posted an article on the story behind the iconic, Nike Air Max 95. A design, spearheaded by Nike ACG designer Sergio Lozano, that since it’s conception has gone on to garner a cult like following.

Part of the article breaks down the design of the shoe – Lozano recalls, “I remembered something Tinker Hatfield used to always bring up while working on other projects, he would say, ‘Okay, so that’s a great design, but what’s your story?’” Inspiration for the 95 came to him one rainy day in Nike headquarters’ home of Beaverton, Oregon; “I was looking across the lake out into the trees and I began picturing the process of rain eroding the earth and thought it would be interesting if the perfect product was unearthed by erosion,” says Lozano. He took further influences from the anatomy of the human body, where the forms of human muscles and vertebrae were locked into the design. The final shoe had an upper with layered panels that resembled muscle fibers and flesh, Nylon eyelets that were fashioned after ribs, a midsole that took after the spine, and a gradient that resembled geographical striations of eroded rock walls.

For the full article, head here.

 

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Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks | www.MrBailey.co.uk

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