With an innovative outsole and a sleek upper, New Balance designer Matthew Pauk designed these Aneka sneakers for the “active, style driven woman”, and it seems he’s hit that target;
“This concept is the result of research into the body improvement market. Aneka is something truly fresh for the wellness space. Drafting success of yoga, with participation up double digits, Aneka strives to provide a shoe with a similar mind set. This is a pure and honest concept that is physically provocative through each step you take. It targets the active, style-driven woman looking for a truly unique footwear solution.” – Matthew
Check out the well documented development of the concept, below.
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