New Balance Aneka by Matthew Pauk | #CKTBF

This #CKTBF (ConceptKicks Throw Back Friday) goes back to Matthew Pauk’s super in-depth look at the, New Balance ‘Aneka’ project.

This concept is the result of research into the body improvement market. Aneka is something truly fresh for the wellness space. Drafting success of yoga, with participation up double digits, Aneka strives to provide a shoe with a similar mind set. This is a pure and honest concept that is physically provocative through each step you take. It targets the active, style-driven woman looking for a truly unique footwear solution. – Matthew

From initial inspirations, through to material choices and sole sampling, Matthew provides us with a beautifully detailed overview of the processes that went into the design and development of the Aneka shoe.
 

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Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks | www.MrBailey.co.uk

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