New Balance 400 by Fardin Hazratizadeh

Designed specifically for athletes taking part in an intensive, uphill sprinting competition called the Red Bull 400, Fardin Hazratizadeh created this project during his recent internship with New Balance.

Utilizing a “shape-memory alloy” as somewhat of a “foot belt” across the upper, the alloy would loosen or tighten around the foot depending on the surrounding temperature. The higher the temperature inside the shoe, the tighter the alloy would become.
He also added a laterally shifted shank, welded TPU toe protection and incorporated an enhanced lug structure on the medial side of the outsole tooling, for added grip and support that he placed based on previous pressure analysis.

You can see the full design of the project, from initial R&D through to final 3D model, below.
 

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Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks | Instagram @MrBailey_ | www.MrBailey.co.uk

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