‘The first product for Muro.exe, the AW2013 urban sneaker, was a giant leap for the small Madrid based startup that involved a Europe-wide collaborative effort to bring to market. With the theme ‘Extinction’, the shoes all resemble a post apocalypic world where human existance is on the brink of collapse. Arriving at the final stages of the project, my role involved final touches to design as well as proposals for further models for the Muro brand. The new range under the theme “Industrial” is now out and viewable at www.muroexe.com.’ – Oscar
Among many aspects of the shoes (who doesn’t like a speckle print pattern?), I really love the post apocalyptic story, the brand ethos and detail behind the shoes, the simplistic design and a well developed (basically) one-Piece upper. It will be really interesting to see how they develop and push their brand forward.
Check out some of the beautiful images of the construction one of their signature styles, below –
ConceptKicks © 2013-20