Former Cole Haan & YEEZY Designer, current Head Designer of Sneakers at VERSACE & CK Contributor, Salehe Bembury is next up for our Last Comes First series.
From discussing how a good last can subconsciously provoke a consumer in purchasing your design, to showcasing his lyrical prowess with a little poem about just how important lasts are (#BARS).
See Salehe’s responses about how the Last Comes First, below.
The last is the most important aspect of shoe production because it affects comfort, function, and aesthetic. It is the difference between an Air Monarch and an Air Max 90. A lot of the time I believe it is the last that subconsciously provokes a consumer to make a purchase. Shape matters.
A business can be created from a last shape alone. Examples of this are Birkenstock, Crocs, & Red Wing. A last shape can be signature…it can be emotional. The same way we as humans care about our body’s silhouette, I think that the shape of our footwear is an extension of that same concern.
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