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Last Comes First | Salehe Bembury

Former Cole Haan & YEEZY Designer, current Head Designer of Sneakers at VERSACE & CK Contributor, Salehe Bembury is next up for our Last Comes First series.
From discussing how a good last can subconsciously provoke a consumer in purchasing your design, to showcasing his lyrical prowess with a little poem about just how important lasts are (#BARS).

See Salehe’s responses about how the Last Comes First, below.

“A lot of the time I believe it is the last that subconsciously provokes a consumer to make a purchase. Shape matters.” – Salehe
 
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The last is the most important aspect of shoe production because it affects comfort, function, and aesthetic. It is the difference between an Air Monarch and an Air Max 90. A lot of the time I believe it is the last that subconsciously provokes a consumer to make a purchase. Shape matters.

A business can be created from a last shape alone. Examples of this are Birkenstock, Crocs, & Red Wing. A last shape can be signature…it can be emotional. The same way we as humans care about our body’s silhouette, I think that the shape of our footwear is an extension of that same concern.
 

A POEM ABOUT LASTS – By Salehe Bembury

I had just arrived at the factory doors
There was glue and leather all over the floors
My developer was excited to show me our creation
But first he explained there was a slight miscalculation
I didn’t understand how that could be
I sent the specs, the refs, and swatches you see
He said that everything was followed to par
But I looked at the shoe and it was quite far
What was wrong with my proto, something was a awry
But then I remembered, I was dealing with “Backwards guy”
He watched me examine the sample so mad I wanted to burst
But I calmly explained to him that…last…comes…FIRST.


(BARS BARS BARS)

 
END. Clothing

Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks | Instagram @MrBailey_ | www.MrBailey.co.uk