This is snowboard concept by James G Lee is “a concept that explored using Nike’s Flightposite technology in a category outside of basketball, where it was first used. With performance footwear trending lighter and more flexible, this tech could be utilized in other sports. The molded tech could be a good match for use in winter sports because of its thermal and support properties. Originally started in 2010.” – James
[highlight] Can you tell us a little about yourself? [/highlight]
I’ve always liked drawing and sports, so that’s where my interest in footwear comes from. I graduated from DAAP at the University of Cincinnati last year from Industrial design. While there I had the opportunity to co-op at New Balance and Under Armour in their footwear design groups. And getting the chance to work in footwear was awesome. I learned so much while I was at those companies. Being around the actual development, where you’re learning about materials, costs, brand perspective, users, and everything else that goes into bringing a shoe to market was really educational.
[highlight]What inspired this project?[/highlight]
This project was inspired by a couple things. The first is Nike’s Foamposite. I remember when it first came out. Nothing was like it. The designs were so fresh and unique from both materials and aesthetic standpoints. And I think the popularity of that technology is still seen when a retro Posite shoe is released. But the interesting trend from a performance viewpoint is the trend to lighter, with hyperfuse and crazy lights as prime examples. So I wanted to look at how to use Foamposite for its performance capabilities rather than just for its style.
[highlight]What are your favorite features of the design?[/highlight]
I think any successful design uses materials in the right way to help athletes perform better. So in this design, using Foamposite for its support and thermal properties in a new category was important. And the aesthetics build off of that, especially in the area around the Achilles where how you could mold it visually reinforces that performance story. So that area, around the logo and where the ridges would help fit the bindings is my favorite area.
Check out the beautifully clean renderings and general development of the concept, below.
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