Hi my name is…


Dear Shoepreneurs,

For my first post it probably makes sense that I introduce myself and tell you a little about me and what exactly qualifies myself to even be give you any sort of professional footwear advice…so, here we go…

My name is Omar Bailey, I am from both New York and South Florida. I loved sketching sneakers as a kid, one day in HS I learned about industrial design through a recruiter from CCS. I applied and was accepted. Two years later I transferred to the university of Cincinnati for their Co-op program. Co-op is basically a fancy way of saying internship, except these were more like full-time gigs opposed to traditional internships. My first co-op was with New Balance, followed by K-Swiss and Adidas, then I switched it up to HP, M3 design, then back to a footwear design firm based in Southern California. I used my experience and got a full-time job with Timberland boot company and was laid off one year later. In 2006 I started my first company the Bright Idea design studios as a product design firm. I was able to pick up a couple good clients that got me into a good Rhythm and allowed me to establish myself as a design consultant.

Eleven years later as a 34 year old I have seen and done just about all you can do in footwear. Ive produced large quantity of shoes for large and small brands, I’ve blown through 250k to open a shoe store that failed, I’ve managed shoe factory’s, I’ve developed shoes for Supreme, and now I have launched my own shoe brand amongst many other things.

I now live full-time in Brooklyn NYC still working for myself. Today I have only a few priorities when it comes to my business and if you know me, you know that I always have multiple “sticks” in the fire.

Omar Bailey Footwear: I launched my made in NYC brand of luxury footwear in 2015. At the present moment we are focused on establishing this brand in the international market. By 2018 The brand will be available in Dubai, and we have plans to be in the Japanese and Egyptian markets in the near future.

Lotto: currently i am the CD for Lotto India. I oversee all design and Development for the India market. Currently I am working on the FW 2018 collection. You can find me in India once per month working in our shoe factories there.

Shoe Ventures: this is my consulting company that I established specifically for working with start ups and brands. Whether it’s sample making, design, development or production shoe Ventures is here to provide footwear development services to those who need it.

The Kicks Factory: we are working on something that will be special within the footwear community. I cannot give anything away as yet, but keep in touch through our IG @thekicksfactoryInt and concept kicks. Trust me it’s going to be worth it.

Now that the intro is over we can get to business…As a contributor to CK my objective will be to give you guys insight and authentic content when it comes to footwear design development, and the business of shoes. I am always on the move traveling from Dubai, China, India, Brazil, Portugal, etc in shoe factories, meeting with suppliers, departments stores, you name it. As a writer sometimes I may go off on tangents and other times I just might be pissed off about something within the industry. For example: what makes a shitty client? Or how not to get thrown out of a shoe factory. I’ve been in this business for along time and seen a lot of shit and it can and will drive you crazy and it will be my pleasure to show you the good, the bad and the ugly.

So buckle your seat belts and get your popcorn ready…I hope you enjoy the show.

I will do my best to post as often as I can but my schedule can get crazy at times but bare with me as it will be worth it.




Omar Bailey

Founder / Designer of Omar Bailey Footwear

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