Futurecraft Breathes Life into the adidas Superstar

If you follow our Instagram page, you’ll have seen that we’ve been showing this Futurecraft Superstar project a lot of love over the past couple days. And for good reason. This is such a perfect example of an adidas Original shoe. Combining adi’s rich heritage, with an innovative production method and allowing that method to organically affect the aesthetic of the final result.

One-Piece uppers, though generally horrible for material consumption (it’s tricky to cut out multiple patterns out of the hyde in an efficient way), they offer a lot of unique advantages (quicker to make, less likely to break at a seam, etc…). Right now I’m actually creating a line of sneakers in my collaboration with ekn footwear that also feature a one-piece upper construction, so I know first hand both the benefits and draw backs. But what I really love about this project is how they’ve used an age old development technique like milling, combined it with an old-school sneaker, and by simply combining those two things have created something incredibly innovative. It’s a brilliant example of how great creative thinking is simply connecting things together that haven’t previously been combined.

I would also hazard at a guess and say they were inspired, as was I, with the construction of the Deconstructed New Balance MRL996DW (S/O to TheFootSoldiers) on this project, as the (almost) one-piece upper on the NB’s was embossed, giving it a super clean, simple aesthetic. Taking it a step forward and actually milling out the details for the Superstar was a stroke of genius.

It’ll be interesting to see how this production method, and FutureCraft series in general, evolves and grows. It would be great to see some of these concepts break through into the mass market and actually become available for purchase in a non-super limited release manner, because I genuinely think this particular production method could result in an entire rethink of certain production methods in the leather (and other material) goods industry. It would just take a lot of (costly) developmental restructuring to do so, so it might take some time.

Highsnobiety recently caught up with adidas Originals VP of Design Nic Galway, industrial designer Alexander Taylor and shoe designer Joachim de Callatay to discuss the project. Head here to read what they had to say.







Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks | www.MrBailey.co.uk

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