Four NB Designers Explain Their Inspirations & Work Flow

To celebrate their 110th anniversary, New Balance has decided to shine some of the spotlight onto a few of the designers that have helped to shape the brand over recent years. In a four-part video series entitled #REINVENT, we get a look at the inspirations and work flow’s of head designers, Kai Marcucelli, Shinya Ohno, Christian Gross, Shugo Moritani and the GM of Lifestyle, Shinichi Kubota.

NB Lifestyle has always done a brilliant job of maintaining it’s heritage aesthetic, while still managing to stay relevant in the market with combining modern development methods and materials. Below is a glimpse at how they’ve managed to maintain that balance.




Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks |

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