FILA x NOOKA by Matthew Waldman Released Today

Our boy Matthew Waldman of Nooka launched his shoe collaboration with Fila today in Shanghai. It’s always great to see how Nooka/Matt approaches designing a new product, as they/he never follows trends. Staying true to the Nooka mantra, they set off to design footwear from a fresh and innovative perspective, so when Matt told me about this collab I was definitely intrigued, and now that i’ve seen the samples, i’m certainly not disappointed.

‘Moving forward is the way to the future – a future of optimism and opportunity for all. 
There is no better metaphor for progress than footwear! Our feet propel us physically 
from point A to B, and shoes project our image and world-view with every step. NOOKA 
is excited to bring this philosophy to our first footwear capsule collection for FILA and 
even more excited to see it launch exclusively for the Chinese market – 
Nooka is a New York fashion design company founded by artist/designer Matthew 
Waldman. The ethos of Nooka is a universal language, which guides the creation of 
products with enhanced functionality and a futuristic philosophy. Most prominently 
known for its line of timepieces, Nooka has expanded their range, creating a MindStyle 
brand with the addition of innovative accessories and a fragrance.
Fila was established in Biella, Italy in 1911 by the Fila brothers. Fila is now a leading
manufacturer of sport and leisure footwear and apparel distributed worldwide. The 
internationally respected company, having gained world class recognition in tennis 
apparel, has developed brand recognition by marketing high design and style content 
products that are endorsed by professional athletes from around the world.’ – Matt

Check out the Rex orange, Mars BK (pictured in the feature image) and Neil Blue, below.