If you’ve been in the industry for even a little while, you’ll be aware of the “shrink it & pink it” approach to women’s performance footwear. Basically, most performace footwear is created for male athletes, then shrunk down and given a pink colourway to make it more appealing to women. That wasn’t cutting it for designer, Lauren Sebastian.
“Currently there’s NO performance Basketball footwear design for girls. Most Basketball shoes are designed for famous male athletes. The designs are then stripped of their technology and shrunk down to kids sizes and colored pink for girls. That’s garbage.” – Lauren
From an asymmetrically wrapped ankle support, multi layered fabric at the heel of the shoe, a TPU toe wrap to prevent scuffing and a sole unit designed to be a little more subdued than the usually overtly aggressive units found on most male performance footwear, and Lauren’s design was really starting to embody a more female focused Basketball shoe.
With some help from Nike’s YA team to model and 3D print the shoes sole, uppers were created and the NXT concept became a tangible sample.
You can see Lauren’s project, from initial inspiration through to final sample, below.
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