Commissioned by Bianco Footwear, the interdisciplinary Swiss/Danish artist duo based in Copenhagen known as PUTPUT, were given free reign to create a Spring/Summer 2015 campaign for the footwear brand.
The ‘Everything has a sole’ concept focuses on new iterations of shoes, combining everyday objects and materials with recognizable elements from shoes such as heels and soles to create playful new versions of footwear. – PUTPUT
Have to admit that I like some a lot more than others, but the overall idea behind this concept is pretty brilliant. Sometimes all it takes is a fresh eye to create something like this that can spark some type of connection that turns into a super innovative concept…or at the very least, could just be mildly amusing for you. Either way, you can see PUTPUT’s inspiring work, below.
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