Design Director Jesse Rademacher Showcases Dame 3 Development

Adidas Basketball Design Director Jesse Rademacher recently shared some of the initial design and development of their latest signature sneaker, the Dame 3 for NBA PG, Damian Lillard.

“Dame 3 honors the epicenter of Damian Lillard as baller/musician/man. A milk crate on a telephone pole started it all.” – Rademacher

Check out some of the initial sketches and inspiration boards from Jesse and his team, below.
 

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Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks | www.MrBailey.co.uk

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  • Néo Bourgeois — Montecito - 3 years ago

    really bad
    like they
    forgot a
    foot is an
    organic shape

    they need to
    get off the
    computer